How to craft an excellent LinkedIn profile – Part one

This is part one in a series of posts. First published in March, 2014. Updated in July 2015. You’re half way through summer and it’s practically hiring season for communications professionals. In this series, I examine how to leverage LinkedIn to put your best foot forward. But first, why? It’s simple. You want a career. You […]

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For non-profits, donations are oxygen, volunteers are heartbeats

If the oxygen of a non-profit is the donations it receives, the volunteers that support the organization are its heartbeats. So it is supremely important that non-profits focus on building stewardship with its volunteers. At the World Partnership Walk, they refer to this as friend-raising.

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The magic behind networking

There’s something mysterious about the power of networking. Here’s practical advice on how to perform networking magic.

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Half-Truths in the Non-Profit Sector

Accepted does not equate to acceptable. It is our responsibility as communicators to ensure transparency and authenticity in all communications. If we engage in half-truths, we put our organization’s survival in jeopardy, simply because people do not like being deceived. Half-truths are cancers that kill trust.

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Fire your social media manager

Social media is an imperative part of your image, your credibility, and therefore, your PR. And PR is an integral part of management. This means that if PR is not communicating with Customer Service, it’s not doing its job.

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It Has Been a Long Journey

It has indeed been a long journey. After graduating, I went AWOL from my blog. I had been focusing my energy on gaining managerial experience in my family business. Since then, I began formal schooling at McGill University in PR and I love it! The breadth and depth of things that I have learned in […]

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Wanna be in PR? 4 Tips for Staying on the Ball

Before I graduated, I had high hopes and dreams of getting into PR. Often times, to get to your goal – to be a successful PR Pro – you need to go through different places, some which will be so far away from your dreams, and time consuming, that you won’t have the time of […]

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Tips for a Successful Interview

Many of you are in the final throes of interviewing for your Public Relations entry-level jobs or internships. I myself had an interview with the team at @ArgylePR which went quite well. Even though I did not get the internship, the experience and the opportunity to talk to such wonderful people as Kendra Dubyk was […]

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My Valedictorian Speech

I just graduated! I wasn’t the valedictorian, but that didn’t stop me from writing my speech! So, here it is! 😀 As we look to the future, it is wise to reflect on the past. Indeed, with deep introspection, we may be able to look to the future with humility and confidence. I would like […]

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Public Relations Job Boards

It’s that time of year again, and hopefully you already have a summer job or internship in the PR Industry. But if you don’t, it’s still not too late. Here are some of the job search engines that I’ve come across which are very fruitful. Remember to spend time creating your profile on each site, […]

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