Career Planning Advice – Think of It as an Assignment

Whether you are just starting out with university, or preparing to graduate, it’s always important to start career planning early. This was advice given by Bernard Gauthier, CEO of Delta Media, Inc. and others who graced the ASFA Career Panel, on Tuesday, 15th of January at Concordia University. Let me first use this platform to […]

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Deirdre Breakenridge on Social Media Engagement

Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media […]

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Are You a People Relationist?

Harrison Kratz of Kratz PR published a post that people are the foundation of PR. He was referring to the people aspect of technology, or more specifically, people as determinant of the role and success of technologies such as Facebook and Twitter. This is an important aspect to remember. There is another aspect regarding people […]

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How Systemgraph Tarnished Apple’s Reputation – Negative Associative PR

Recently, an Apple support company, Systemgraph sued customer, Dimitris Papadimitriadis for sharing his experience online about the bad customer service he received. The twitterverse has gone off the charts as this controversial step has drawn negative publicity towards Systemgraph. But let’s not forget the negative publicity Apple has inadvertently drawn. But First… Customer Service Should […]

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Timely and Transparent Communications Key in Averting Crisis: Case Study – LinkedIn

LinkedIn is a wonderful community of professional connections and associations. It’s very engaged, versatile, and always abuzz about things that are relevant. It makes sense that managing such a community is no small feat, and many people work together to ensure that the network lives up to professional standards demanded by users. Recently, LinkedIn sent […]

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Building Yourself, Building Connections, Re-building Societies: Words From a Soon-To-Be Graduate

Everyone tells you university is the best time of our lives. The friends we make, the experiences we have, the goods, the bad. And everyone tells you, that once you graduate, it will never be the same. On a personal note, I transferred from York University in Toronto, to Concordia University in Montreal, and this […]

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