The Changing Landscape of Media Relations
Shkreli’s Arrest and PR Lessons
There is a lot of pressure on PR professionals to get media coverage for clients. Often times, this is difficult because a product or service is not newsworthy. Many times, clients also do not understand the forms that PR can take, relegating a campaign’s success to press agentry.This means that while PR pros use various metrics to measure campaign success […]
Why the Hell Can’t We Get Social Media Right?
When Martin Shkreli jacked up prices for the critical drug, Daraprim by 5000%, democratic internet citizens took it upon themselves to serve justice and right the wrong that Shkreli had committed. The pill which once costed just $1, was being sold at a meager $13.50 before Shkreli acquired the firm. The price after was $750 a pill. Now […]
Fire your social media manager
I contemplated for several weeks before I decided that I needed to write about this topic. Here’s a story, the likes of which I guarantee you’ve never read before. Several weeks ago, I commented on a newly sworn-in MP’s Facebook post in response to a delicate, sometimes polarizing issue asking for clarification on what he meant. Having been involved […]
Wanna be in PR? 4 Tips for Staying on the Ball
Social media is an imperative part of your image, your credibility, and therefore, your PR. And PR is an integral part of management. This means that if PR is not communicating with Customer Service, it’s not doing its job.
Tips for a Successful Interview
Before I graduated, I had high hopes and dreams of getting into PR. Often times, to get to your goal – to be a successful PR Pro – you need to go through different places, some which will be so far away from your dreams, and time consuming, that you won’t have the time of […]
Public Relations Job Boards
Many of you are in the final throes of interviewing for your Public Relations entry-level jobs or internships. I myself had an interview with the team at @ArgylePR which went quite well. Even though I did not get the internship, the experience and the opportunity to talk to such wonderful people as Kendra Dubyk was […]
Whats Your Klout?
It’s that time of year again, and hopefully you already have a summer job or internship in the PR Industry. But if you don’t, it’s still not too late. Here are some of the job search engines that I’ve come across which are very fruitful. Remember to spend time creating your profile on each site, […]
Buildling Influence, Credibility, and Connections: Help a Journalist
Klout is a company that touts itself as “The Standard for Influence.” When I first registered with Klout, it wasn’t all that great, even though it did give me somewhat of an idea of what my influence online was. There was a lot left to be desired however, including more intimate insights, and detailed statistics. […]
This is part two of a 2-part blog post Earlier I had said that you are wiser than you know, and that you can back your opinions with informed proof points. Why does this matter? Or, in other words, why should you HARO? HARO stands for Help A Reporter Out (HARO’s website, HARO’s twitter), and […]