Shkreli’s Arrest and PR Lessons

When Martin Shkreli jacked up prices for the critical drug, Daraprim by 5000%, democratic internet citizens took it upon themselves to serve justice and right the wrong that Shkreli had committed. The pill which once costed just $1, was being sold at a meager $13.50 before Shkreli acquired the firm. The price after was $750 a pill. Now […]

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Sour Lesson in Risks of Social Media

Jeff Domansky, The PR Coach, just published an article titled Toxic Waste Gum Recall Leaves Bad Taste. I’ve spoken about the risks of being on social media, and in recent times we’ve seen with BP and Chrysler, how social media should be taken seriously. It is a platform for you to communicate with your clients, […]

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Crisis: Imported from Detroit

A couple of days ago, Chrysler faced a crisis of sorts after a tweet that contained an f-bomb jeopardized its goodwill (for background on this, check out Did Chrysler Overreact?) Immediately I thought of the risks and strategies associated with social media, and I remembered a conversation I had with Bernard Gauthier, CEO of Delta […]

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Concordia University, State of Affairs – Crisis Situation

The recent controversy surrounding President Emeritus Judith Woodsworth’s resignation has once again ignited debate about governance at the university. “For a crazy institution, you need a psychiatrist,” a professor was quoted as saying. Coincidentally, Concordia’s new Interim President (and president emeritus), Frank Lowy is a psychiatric consultant. The Issue in Context Concordia is no stranger […]

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How Systemgraph Tarnished Apple’s Reputation – Negative Associative PR

Recently, an Apple support company, Systemgraph sued customer, Dimitris Papadimitriadis for sharing his experience online about the bad customer service he received. The twitterverse has gone off the charts as this controversial step has drawn negative publicity towards Systemgraph. But let’s not forget the negative publicity Apple has inadvertently drawn. But First… Customer Service Should […]

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Timely and Transparent Communications Key in Averting Crisis: Case Study – LinkedIn

LinkedIn is a wonderful community of professional connections and associations. It’s very engaged, versatile, and always abuzz about things that are relevant. It makes sense that managing such a community is no small feat, and many people work together to ensure that the network lives up to professional standards demanded by users. Recently, LinkedIn sent […]

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