3 Reasons Why Auto DM’s Are a Bad Idea

Auto DM’s happen to be one of my biggest social media pet peeves. You know, those messages you get when someone follows you and then you follow them back? Here’s top three reasons why Auto DM’s are bad. 1. Disengagement Right off the bat, when I receive an Auto DM I think to myself, oh […]

Read more
Sour Lesson in Risks of Social Media

Jeff Domansky, The PR Coach, just published an article titled Toxic Waste Gum Recall Leaves Bad Taste. I’ve spoken about the risks of being on social media, and in recent times we’ve seen with BP and Chrysler, how social media should be taken seriously. It is a platform for you to communicate with your clients, […]

Read more
New PRSSA National Committee – Congratulations Lauren Gray

A friend and colleague of mine, Lauren Gray, has just been elected as National VP of Public Relations at the PRSSA National. My special congratulations go to Lauren on this joyous occassion! Lauren, here’s a quick video I made for you to show my deep respect and appreciation for you 🙂

Read more
Crisis: Imported from Detroit

A couple of days ago, Chrysler faced a crisis of sorts after a tweet that contained an f-bomb jeopardized its goodwill (for background on this, check out Did Chrysler Overreact?) Immediately I thought of the risks and strategies associated with social media, and I remembered a conversation I had with Bernard Gauthier, CEO of Delta […]

Read more
Concordia University, State of Affairs – Crisis Situation

The recent controversy surrounding President Emeritus Judith Woodsworth’s resignation has once again ignited debate about governance at the university. “For a crazy institution, you need a psychiatrist,” a professor was quoted as saying. Coincidentally, Concordia’s new Interim President (and president emeritus), Frank Lowy is a psychiatric consultant. The Issue in Context Concordia is no stranger […]

Read more
Career Planning Advice – Think of It as an Assignment

Whether you are just starting out with university, or preparing to graduate, it’s always important to start career planning early. This was advice given by Bernard Gauthier, CEO of Delta Media, Inc. and others who graced the ASFA Career Panel, on Tuesday, 15th of January at Concordia University. Let me first use this platform to […]

Read more
Deirdre Breakenridge on Social Media Engagement

Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media […]

Read more
Are You a People Relationist?

Harrison Kratz of Kratz PR published a post that people are the foundation of PR. He was referring to the people aspect of technology, or more specifically, people as determinant of the role and success of technologies such as Facebook and Twitter. This is an important aspect to remember. There is another aspect regarding people […]

Read more
How Systemgraph Tarnished Apple’s Reputation – Negative Associative PR

Recently, an Apple support company, Systemgraph sued customer, Dimitris Papadimitriadis for sharing his experience online about the bad customer service he received. The twitterverse has gone off the charts as this controversial step has drawn negative publicity towards Systemgraph. But let’s not forget the negative publicity Apple has inadvertently drawn. But First… Customer Service Should […]

Read more
Timely and Transparent Communications Key in Averting Crisis: Case Study – LinkedIn

LinkedIn is a wonderful community of professional connections and associations. It’s very engaged, versatile, and always abuzz about things that are relevant. It makes sense that managing such a community is no small feat, and many people work together to ensure that the network lives up to professional standards demanded by users. Recently, LinkedIn sent […]

Read more
%d bloggers like this: