Why the Hell Can’t We Get Social Media Right?

I contemplated for several weeks before I decided that I needed to write about this topic. Here’s a story, the likes of which I guarantee you’ve never read before. Several weeks ago, I commented on a newly sworn-in MP’s Facebook post in response to a delicate, sometimes polarizing issue asking for clarification on what he meant. Having been involved […]

Read more
Fire your social media manager

Social media is an imperative part of your image, your credibility, and therefore, your PR. And PR is an integral part of management. This means that if PR is not communicating with Customer Service, it’s not doing its job.

Read more
Whats Your Klout?

Klout is a company that touts itself as “The Standard for Influence.” When I first registered with Klout, it wasn’t all that great, even though it did give me somewhat of an idea of what my influence online was. There was a lot left to be desired however, including more intimate insights, and detailed statistics. […]

Read more
3 Reasons Why Auto DM’s Are a Bad Idea

Auto DM’s happen to be one of my biggest social media pet peeves. You know, those messages you get when someone follows you and then you follow them back? Here’s top three reasons why Auto DM’s are bad. 1. Disengagement Right off the bat, when I receive an Auto DM I think to myself, oh […]

Read more
Sour Lesson in Risks of Social Media

Jeff Domansky, The PR Coach, just published an article titled Toxic Waste Gum Recall Leaves Bad Taste. I’ve spoken about the risks of being on social media, and in recent times we’ve seen with BP and Chrysler, how social media should be taken seriously. It is a platform for you to communicate with your clients, […]

Read more
New PRSSA National Committee – Congratulations Lauren Gray

A friend and colleague of mine, Lauren Gray, has just been elected as National VP of Public Relations at the PRSSA National. My special congratulations go to Lauren on this joyous occassion! Lauren, here’s a quick video I made for you to show my deep respect and appreciation for you 🙂

Read more
Crisis: Imported from Detroit

A couple of days ago, Chrysler faced a crisis of sorts after a tweet that contained an f-bomb jeopardized its goodwill (for background on this, check out Did Chrysler Overreact?) Immediately I thought of the risks and strategies associated with social media, and I remembered a conversation I had with Bernard Gauthier, CEO of Delta […]

Read more
Deirdre Breakenridge on Social Media Engagement

Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media […]

Read more
%d bloggers like this: