How Non-Profits Can Tell Fathomable Stories to Inspire Action

At 14, I came across Mark Joyner’s Simpleology program. One of the first lessons his students learned from his videos was about crystallizing vision. In the video, he asks his students to first imagine lots of money. After a short pause, he asks them to imagine a $100 bill. Go on ahead and try it out now. As you can guess, it was easier […]

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The Changing Landscape of Media Relations
The Changing Landscape of Media Relations

There is a lot of pressure on PR professionals to get media coverage for clients. Often times, this is difficult because a product or service is not newsworthy. Many times, clients also do not understand the forms that PR can take, relegating a campaign’s success to press agentry.This means that while PR pros use various metrics to measure campaign success […]

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Shkreli’s Arrest and PR Lessons

When Martin Shkreli jacked up prices for the critical drug, Daraprim by 5000%, democratic internet citizens took it upon themselves to serve justice and right the wrong that Shkreli had committed. The pill which once costed just $1, was being sold at a meager $13.50 before Shkreli acquired the firm. The price after was $750 a pill. Now […]

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3 Under-the-Radar Trends Shaping Business Right Now

It is customary at the end of a year to write about trends that shaped the year with predictions for the coming year. In my past business year alone, I have seen economies and exchange rates fluctuate and those that have done well are those that have adapted. Here are three things that I noticed started happening […]

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Why the Hell Can’t We Get Social Media Right?

I contemplated for several weeks before I decided that I needed to write about this topic. Here’s a story, the likes of which I guarantee you’ve never read before. Several weeks ago, I commented on a newly sworn-in MP’s Facebook post in response to a delicate, sometimes polarizing issue asking for clarification on what he meant. Having been involved […]

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Travel Tips and Secrets – My Top 5

Most of my friends are aware that I travel a lot for business and everyone loves to romanticize my travel lifestyle.Everyone thinks that I live the glorious life, always on the go, always in a different city, always experiencing something new. Las Vegas in February, Shenzhen in May, Frankfurt in September. But if you’re a business […]

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5 Ways to Motivate Employees in Small Businesses Today

You may have heard that your employees are your greatest ambassadors, your greatest assets. They can talk the company line and sell your product, service, or brand without even trying. But no matter how often I hear bosses align themselves with this sentiment, I have found that their actions do not. I think the message sinks in, but employers […]

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How Prime Minister Justin Trudeau is Mobilizing Canadian Civil Society

I think it is safe to say that during the last provincial elections, Quebecers did not vote for the Liberal Party. Rather, I think they voted against Parti Quebecois. At the Federal level, however, while people tend to draw a parallel between the elections, the fact is that Canadians did not vote against the Conservatives. Instead, Canadians voted for Prime Minister Justin Trudeau’s enlightened vision for a better Canada, a vision that some may consider noble but utopic, while others may even consider naive.

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How to craft an excellent LinkedIn profile – Part one

This is part one in a series of posts. First published in March, 2014. Updated in July 2015. You’re half way through summer and it’s practically hiring season for communications professionals. In this series, I examine how to leverage LinkedIn to put your best foot forward. But first, why? It’s simple. You want a career. You […]

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