Resume

Executive Summarycropped-Tabish-9.jpg

Public Relations and Communications Management professional with over five years of demonstrated progressive experience developing and executing communication strategies for multiple stakeholders.

Expertise

  • Strategic Communications Planning & Auditing
  • Media, Corporate & Non-Profit Writing
  • Stakeholder Relationship Management
  • Project Management & Process Implementation
  • Storytelling & Public Speaking
  • Graphic & Video Design & Production

Experience

Manager of Marketing & Communications – Quecan Distribution
May 2011 to Present

  • Developed comprehensive direct-mail, print, and trade show  strategies along with collateral to raise the company profile, reduce churn rate, and bring in new customers
  • Engaged external stakeholders in Asia, Europe, and America leading to a reduction in costs by as much as 90%
  • Fostered relationships with key accounts leading to a 20% increase in sales
  • Recovered clients that account for as much as $20,000 in monthly sales
  • Identified and developed new products and exclusivity agreements with distributors across Canada and Europe

Associated Projects: Direct Mail Marketing

Deputy Convener for Media Relations – World Partnership Walk
September 2010 to February 2014

  • Designed and executed communications strategies to raise our profile in the non-profit sector
  • Developed impactful content for media including backgrounders, press releases, and talking points
  • Designed and implemented a social media marketing strategy on Facebook and Twitter in tandem with the national team where our message reached over 100,000 people
  • Conducted media relations by pitching stories to local media including CTV News
  • Trained core team in key messaging and interviewing techniques
  • Secured President of UN Women Canada as a VIP guest
  • Facilitated a workshop for AIESEC’s Leadership Development Seminar with over 150 delegates from Eastern Canada

Media Relations Intern – World Partnership Walk
September 2009 to September 2010

  • Secured media coverage in the ethnic newspapers, magazines, and websites such as Nawa-i-Pakistan, Stock the Warehouse, Concordia University Television, and internal communications department website.
  • Executed a social media marketing campaign, “Why I Walk” inspiring Telus’s walk for diabetes Twitter campaign
  • Delivered motivational speeches and fundraising training sessions to volunteers and ambassadors

Editor-in-Chief – Winters Free Press
April 2008 to June 2009

  • Proposed and received a 400% budget increase for event-based outreach and improvement in publishing quality
  • Developed an operations and production manual as part of succession planning
  • Established working relationships with external stakeholders such as Creative Arts Students Associations, Steel Bananas, York Federation of Students, and York Printing Services
  • Introduced a monthly comic-drawing competition to generate content for the publication
  • Introduced a Fellows’ section in the publication to recognize contributions of honorary members of the student community

Communications Director – Winters Free Press
September 2007 to April 2008

  • Designed publicity material for approximately 3,000 students as a part of outreach
  • Procured web domain name and hosting, and launched the first website
  • Communicated with the editor, layout designer, and writers in order to produce each issue

Education

July 2015 – Graduate Diploma in Public Relations and Communications Management
Faculty of Continuing Studies, McGill University, Montreal

Associated Projects: Non-Profit Communications Development Audit

May 2011 – B.A. Communication Studies (Specialization in Video Production)
Faculty of Arts and Science, Concordia University, Montreal

Tools

  • Final Cut
  • Adobe Suite (Illustrator, Photoshop, Dreamweaver, InDesign)
  • Microsoft Office Suite
  • Hootsuite
  • MailChimp
  • WordPress

Volunteer Work

  • Chairperson for Communications – Federal Liberal Riding Association of Ville-Marie, April 2014 to Present
  • Social Media Marketing Coordinator – McGill University Faculty of Continuing Studies, July 2015 to Present
  • Executive Committee Member for Communications, United Nations Women’s National Committee for Canada, July 2015 to October 2015
  • Bureau Chief – Ismaili Canada, July 2012 to July 2015

 

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