For non-profits, donations are oxygen, volunteers are heartbeats

If the oxygen of a non-profit is the donations it receives, the volunteers that support the organization are its heartbeats. So it is supremely important that non-profits focus on building stewardship with its volunteers. At the World Partnership Walk, they refer to this as friend-raising.

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The magic behind networking

There’s something mysterious about the power of networking. Here’s practical advice on how to perform networking magic.

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Half-Truths in the Non-Profit Sector

Accepted does not equate to acceptable. It is our responsibility as communicators to ensure transparency and authenticity in all communications. If we engage in half-truths, we put our organization’s survival in jeopardy, simply because people do not like being deceived. Half-truths are cancers that kill trust.

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Fire your social media manager

Social media is an imperative part of your image, your credibility, and therefore, your PR. And PR is an integral part of management. This means that if PR is not communicating with Customer Service, it’s not doing its job.

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