Fire your social media manager

Social media is an imperative part of your image, your credibility, and therefore, your PR. And PR is an integral part of management. This means that if PR is not communicating with Customer Service, it’s not doing its job.

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Whats Your Klout?

Klout is a company that touts itself as “The Standard for Influence.” When I first registered with Klout, it wasn’t all that great, even though it did give me somewhat of an idea of what my influence online was. There was a lot left to be desired however, including more intimate insights, and detailed statistics. […]

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Deirdre Breakenridge on Social Media Engagement

Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media […]

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Are You a People Relationist?

Harrison Kratz of Kratz PR published a post that people are the foundation of PR. He was referring to the people aspect of technology, or more specifically, people as determinant of the role and success of technologies such as Facebook and Twitter. This is an important aspect to remember. There is another aspect regarding people […]

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How Systemgraph Tarnished Apple’s Reputation – Negative Associative PR

Recently, an Apple support company, Systemgraph sued customer, Dimitris Papadimitriadis for sharing his experience online about the bad customer service he received. The twitterverse has gone off the charts as this controversial step has drawn negative publicity towards Systemgraph. But let’s not forget the negative publicity Apple has inadvertently drawn. But First… Customer Service Should […]

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